What Is Website Localization And Why Is It So Important? - Gumroad

If you run a business website, it’s not a surprise that your audience hails from all parts of the world. So, catering to their needs and demands should be a must for you. However, you need to take note that the group you want to reach out to may or may not speak the same language your website is covered in.

That’s why it is pretty important for you to create a portal that they can interact within the language they are comfortable with. By this I don’t mean you need to create a brand new website for each country across the globe, instead, get your current site translated in the language people of those countries to communicate in.

Now you might be thinking - is it really important? Is the investment worth it? Isn’t English enough for all? Then, I must tell you, my friend, that this language is only spoken in selected countries, and the world has over 190 countries where people use different linguistical variants. Now don’t conclude that you have to get your website translated for each country’s natives instead make your site accessible for only nations you have potential customers in.

Once you have done this, not only your visitor's count will take a jump but conversions as well. Eventually, this will boost your business revenue and help your brand grow even bigger.

Before I explain website localization to you in detail, I want to mention here a cutting edge web design company in Los Angeles that has put customer service on the top of their priority list. Yes, for SFWP Experts, meeting their client's website needs post project delivery is as important as acquiring a random user as their customer. They deal with a large portion of result-oriented services naming responsive web design, web development, internet marketing, PPC, and SEO among others.

Let’s take a U-turn from the US-based company and get back to the discussion that was going on.

What Website Localization Is All About?

The act of making your website as accessible as possible for users worldwide via language translation is known as Website Localization. There is a slew of countries in the world where people don’t know the English language, still, they want to use your products or services. Now if you don’t provide them the needed information in the language they understand, they are less likely to buy your inventories. This is where the need to localize your website needs to be considered.

According to statistics presented by WordPress, only 50% of all of its users are native English speakers while the rest belong to Non-English speaking regions.

Therefore ignoring users knowing other languages than English could reduce your global reach and the money-making potential of your site. This is the reason why website localization is so important.

Looking for a reliable web design company in Los Angeles to carry out your website localization task? Choose us and we will ensure that not only your website is viewed in most countries but also you get a myriad of customers from there.

Now let’s take a peek at how to use website localization for your target audience.

Top 4 Tips To Using Website Localization For Your Brand

1. Make A List of Places You Want To Focus On

In order to deliver your users the best possible experience, it’s essential to understand their basic needs first. One of them is finding the language they understand and rendering your website in the same dialect. So when you are starting to localize your website, I recommend you to create a list of top locations and languages you have to focus on.