Are you looking to know what is the importance of transactional email in the eCommerce industry?
With the increase in email users, Transactional emails have become the most important aspect of a successful eCommerce store. It allows the e-store owner to efficiently notify their customer about the purchase details, helps them to reset their account info and allows them to take feedback from customers.
In the eCommerce industry, transactional email has many uses and it plays an essential role in fulfilling customer needs. If utilized properly it can help you in uplifting your store sale. Yet most of the online store owners see transactional email as an unimportant part of the eCommerce store.
That’s why in this article we have given in-depth information about what are transactional emails? And what are the different examples of transactional emails?
What are Transactional Emails in eCommerce?
Transactional emails are an essential part of an eCommerce website that contains information the recipient wants after completing a transaction. Whenever your customer makes some purchase form your e-store then they receive a transactional email related to order confirmation and shipping details.
These types of mail have a high open-rate because these types of emails contain order completion info, account activation email, password reset email and many more. That’s why they are called transactional emails.
Generally in eCommerce, there are two types of email sent by store owner Marketing email and Transactional email. Marketing emails are sent in bulk targeting groups of people that fall under the same buyer behaviors. whereas transactional email is a one on one email that contains order details, receipt, shipment id and many more.
Transaction email has a more open rate than any other email. Now you may say that obviously, people will open to see the order details after completing their payment. Yes, I agree with your thought.
But you might not be aware that a transactional email campaign can boost your revenue by 33%. You read it right, a transactional email with dynamic content can increase your conversion rate. To optimize your conversion you can include a live social feed or cross-sell recommendation in the transaction email campaign. If you know that people open your transactional email then why not use its advantage to promote a product.
If you are an online shopper then you might have come across these transactional emails. These types of emails are generated automatically after a customer purchases in your woocommerce store.
What are the different examples of Transactional email in woocommerce?
1. Purchase Completion Email (Order/Receipt)
After completing the purchase, every customer looks for order confirmation details and purchased a product receipt. These types of details are sent right away after the customer successfully purchases the product.
If you are an eCommerce retailer then you need to send an order confirmation email to your recipient because this type of email contains order and delivery details. By sending order confirmation transaction email you are letting your customer know that their order has been placed and they will be receiving the order soon.
When your customer purchases a product from your store that means they are interested in your product and by recommending them products through transactional email. You can improve your store sales performance and revenue.
As you can see in the example, after completing a purchase amazon is sending their customer confirmation mail that contains order details and product recommendation. This type of transactional email has more than 60% open rate. So, you can use it as a marketing opportunity to promote products that are similar to purchased products.
Order confirmation emails are not limited to sending receipt and order details. If you are into selling digital products then you can send ebook, pdf, or any digital products by embedding it into transactional email. Read more on
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