Website navigation is one of the crucial aspects of every website design that helps in making the design more intuitive, interactive, and user-friendly. It helps your site visitor to explore more about your website, product/service, and most importantly business. No matter how effective and helpful your product and services are for your prospects, if they are facing difficulties in navigating through your website then it could give rise to bounce rate and low conversion rate.
Today every conversion is dependent on the trust and connection you build with your visitor. If they fail to explore your website and business then they will never come to know about your expertise and achievements. The fewer site visitors are aware of your product/service and business the higher chances will be users leaving your website without performing the desired action. So every website on the internet should look to offer an enhanced user experience by offering optimized website navigation.
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