Are you looking to improve your WooCommerce website ranking in SERP?
Search Engine Optimization (SEO) is one of the basics and most important steps that will help your product page to rank in SERP. If your website is not optimized for SEO then you are losing sales. No matter what type of layout and interface you are providing to your user.
To know more about SEO check our blog on Inbound Marketing Series: What is Search Engine Optimization? Types And Example Explained
If you want your potential buyers to visit your website then it is important for you to rank your website on the top in SERP. Optimizing your website for SEO will make it easier for the user to find the right product within your website.
With the increase in competitors, it has become difficult for an eCommerce website to rank on #1st. But proper SEO guidance and tricks will surely help your WooCommerce website to attract potential buyers on your website
Therefore in this article, we will be providing some tips that can help you in optimizing your eCommerce website. Implementing these tips can help you in ranking your product page on the top in SERP. If used properly these tips will surely help you to outperform your competitors.
Why should I optimize my WooCommerce website for SEO?
SEO plays a crucial role in bringing a website on the top in the search engine result page (SERP). Today almost every user looks for the solution in google and a website ranked on the top providing the solution gets an abundance of organic traffic. If you look at the Pie-chart you can discover the search percentage distribution across 10 web properties. Google alone has 59.30 percentage of searches across the US.
If you are an online retailer then it is important for you to know that most of the organic traffic comes from google. If you want to boost your sales then it is important for your products to rank #1 in SERP. Even if your website ranks on the 2nd or 3rd position in SERP then there will be a huge difference between the number of visitors on the 1st website and your website.
Focused keywords play an important role in deciding the rank of a website. Embedding focused keywords in your web page title, URL, description can help crawlers in deciding the rank of your webpage for the particular keyword. But remember to always palace those keywords naturally. If you try to forcefully add the same keyword in a different position then there are chances that your website may get penalized by search engines.
That’s why in the e-commerce industry SEO plays an important role in driving conversion. A small difference in the ranking can impact your sales. Because when a user looks for some products like shoes or cloths and if he/she finds the right product on the website ranked on #1 then they may not bother to visit the website ranked on the 2nd.
Now you might be clear with the importance of SEO for an eCommerce website.
Is WooCommerce good for SEO?
If you are creating an eCommerce website then it is really important to know whether the platform you are using to create your online retail store is SEO friendly or not. There are other popular eCommerce platforms like Magento and Shopify providing SEO friendly features.
So the question is what makes WooCommerce different from other platforms?
In simple words Yes, WooCommerce is an SEO friendly eCommerce platform because WooCommerce is a plugin that is integrated with WordPress. And WordPress is a well-known SEO friendly CMS platform. In reality, the WooCommerce plugin code is optimized for SEO but doesn’t provide much of SEO features. Only when it is integrated with WordPress it becomes an SEO friendly eCommerce platform.
WooCommerce is SEO friendly but you can optimize your website ranking by downloading free SEO plugins and using the various SEO techniques. Yoast SEO is one of the most popular plugins used by almost every WordPress and WooCommerce website owner. Integrating this plugin can help you in identifying the small SEO mistakes carried out by most e-commerce websites.
While creating a new WooCommerce store, it is up to you to upload the product data like image, description, title and many more. But before uploading it if you are ready with the proper strategy then it will surely boost your WooCommerce product page ranking. You can use the mentioned tips to create an effective SEO strategy for your WooCommerce product page.
Tips To Optimize Your WooCommerce Website For SEO
Set up WordPress SEO
Before moving any step further we recommend you set up SEO in WordPress dashboard. Earlier in this article, we have mentioned WooCommerce is a plugin that is integrated with WordPress. So if you successfully set up your WordPress for SEO then it will become easy for you to optimize your eCommerce website ranking.
You can check our article on 10 Underrated On-Page and Off-Page SEO Activities Explained With Examples to know about each and every detail related to SEO setup. Going through this article will surely help you in resolving many doubts that you might be facing related to SEO.
Another way to set up SEO in WordPress is by downloading Yoast SEO. There are so many advantages of installing Yoast SEO like it will help you to add an SEO sitemap, identify focused keywords on the page and many more.
So, you can download the Yoast SEO plugin in your WordPress dashboard then go through the SEO article to determine the changes you have to make in the SEO field for your products. After reading the SEO guide you can come back to this article to identify the tips for your WooCommerce SEO. Read more on
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