Are you looking to perform the keyword research for your web pages and content? And don’t know How to start and where to start? Do you want to find the right keywords that users are searching for?
If these are the questions that are popping up in your mind and troubling your then you have landed on the right and reliable article. Where you will come to know each and every aspect of keyword research.
Keyword Research or Keyword analysis is one of the basic and important steps of SEO that allow you to get a clear idea about what your target market is searching for? Why they are searching for it? And how many of them are searching for it.
In short, keyword analysis or research is considered as one of the basic steps towards deploying your SEO as well as online marketing activities. Whether you are trying to grab organic attention or paid attention keywords research is essential in both the cases.
keywords allow you to optimize your website and its content for user-generated search queries. Without keyword, your website or content will have meaning but it will not appear in front of the user as the search engine will fail to analyze its purpose.
In this article, we will help you in determining What is keyword research? Why Keyword research is essential for a website? And tips that can help you to take one step closer to demystify the right keywords for your web pages as well as for your content.
If you are looking to know the on-page SEO techniques in 2020 the check our blog on On-Page SEO Guide: 8 On-page SEO Techniques To Implement In 2020
What is keyword research in SEO?
Keyword Research is one of the popular terms in the SEO industry that helps you to identify the actual phrase or search terms used by people in search engines. It gives you insight into what your target audiences want and how you can solve their problem.
Keyword Research also helps you to optimize your website content depending on user cognitive psychology. Identifying the right keyword and using it in your website content helps search engines to identify your website’s purpose.
Not only that but your audience also relates to your content after they discover the same phrase on your web page and content. There are lots of benefits of keyword research which you will come to know by the end of this blog.
So let’s dive in and see why you need keyword research for your website and what’s the importance of it.
Why Keyword research is important for a website?
In simple words we can say, keywords are the important aspect that is involved in every other SEO task. whether you are performing, on-page SEO, or Off-page SEO optimization without keyword your whole SEO strategy will be incomplete. Keywords allow your website and its content to reach the right users that are searching for it.
That’s why every SEO strategy starts with keyword research. Keyword research helps you to identify what your target market and potential users are looking for and the topic, product, and service they want and care about.
Every year SEO (Search engine optimization process) is evolving and enhancing. Many SEO gurus and experts claim that today keyword research is not limited to getting a website ranked on SERP. Keyword research is more about identifying what users are looking for and why they are searching for that particular keyword.
Identifying the right keyword can help you to discover what users want and the popularity of the topic and its keyword among users. Keyword research helps you to identify the intent behind the use of theta particular search term by users.
So keyword reason has not one but many benefits it depends on how you see and analyze those keywords. Many site owner puts a brak when they find a high volume keyword for their website.
Whereas there are site owners that dive in to get each and every detail like where the keyword is being used? What types of contents are using those keywords, whether the users are looking for the same topis or some other? That’s why we say keyword research can end but finding the intent behind those keywords doesn’t have an ending.
By now you might be having a clear idea about what is keyword research and why you need it for your website next let’s see the question you should as yourself before starting a keyword research process.
Questions to ask before diving into the keyword research process
Today if you want to grow your online business then you need to find the right keyword that your potential users or customers are searching for. And discover who your target audience is and the activities performed by them.
As earlier we mentioned identifying user intent plays a crucial role in the keyword research process.
If your website or web page is solving and addressing user problems then you are already one step closer to rank your website on the top in SERP and becoming successful online.
But one of the most common problems that most of the site owner commit is by skipping the planning stage and directly jumping into the keyword research process.
That’s why we thought to highlight some important questions that you should consider while if you are a new beginner then it will be tough to get an insight into every question. But a brief ides about the below-mentioned question will surely enhance your keyword research process. And you will be able to modify the right keyword for your website content as well as the blog page.
· Why type of product users are searching in your niche?
· Why are they searching for it?
· Who is searching for the term and phrases that relate to your niche?
· Whose website is appearing after they type the particular term in the keyword?
· When are they searching for your product (daily, weekly, or monthly)?
· Which device they are using to search the particular term?
· Whether they are typing long terms or using the short term?
· What question users are asking re3latyed to the particular terms?
How to Do keyword research for web pages?
Create a spreadsheet
Before jumping into the keyword research process we would recommend you create a spreadsheet. So that while performing keyword research you can create and hierarchical structure of data and depending on the data you can identify the best term for your website.
Below we are mentioning some therms that your spreadsheet should contain
· Seed keyword
· Keyword
· Search Volume of a particular keyword (keyword discover tools)
· Keyword difficulty (keyword discover tools)
· Global monthly searches (Google Ads keyword planner)
· Local monthly search (Google Ads keyword planner)
· Competitor 1 keywords
· Competitor 1 page and DA
· Competitor 2 keywords
· Competitor 1 page and DA
· Competitor 3 keywords
· Competitor 1 page and DA
Identify the phrases that relate to your Niche
If you are starting a website then you might be having a particular keyword in your mind that relates to your product, service, or niche. For example, if you are planning to start a website for offering website design services then web design can act as the seed keyword. Read more on
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