Emails are considered as an important part of every WooCommerce store. If you want to drive customers to your business and boost your sales then you need to use email as your communication medium.
More than 70% of the marketer tells that email is the best customer acquisition and retention channel. Compared to other marketing channels like social media, PPC and many more emails have a median ROI of 122%. That’s why marketers say that sending the right email at the right time will surely help you in driving more conversion. With WooCommerce, you can easily set up and handle emails to optimize your store performance.
If you want to know the hidden cost behind setting up a WooCommerce store then check our blog on How much does it cost to run a WooCommerce store?
So in this blog, we will be discussing how to set up an email in WooCommerce and what are the popular plugins you can integrate into your WooCommerce store?
What is the role of email in WooCommerce?
Email plays an important role in making an e-commerce website successful. Many small and large e-store owners rely on email because emails make it easy for them to communicate with their customers.
Many people around may say that emails are only limited to sending transactional emails and newsletters. But very few know that email can be used to draw traffic, cross-sell products and many more. If segmented properly, you can convert your subscribers into paying customers.
Top influencers and marketers are predicting that email will play a crucial role in eCommerce websites. Instead and visiting the website and buying product users will be able to purchase the product directly through email.
Google has the technology called PonyExpress, where users can directly pay and buy the products in emails soon they will be making it accessible to everyone. Emails are not limited to sending the order notification, if crafted and used properly it can help you in improving your sales and revenue.
Now you may wonder how email can improve your WooCommerce store revenue. Well, using emails you can persuade your potential customer by sending marketing emails and transactional emails.
What is the use of Transactional email in WooCommerce?
Transactional emails are an essential part of an eCommerce website. Whenever your customer makes some purchase form your e-store then they receive a transactional email related to order confirmation and shipping details.
Generally in eCommerce, there are two types of email sent by store owner Marketing email and Transactional email. Marketing emails are sent in bulk targeting groups of people that fall under the same buyer behaviors. whereas transactional email is a one on one email that contains order details, receipt, shipment id and many more.
If you are an online shopper then you might have come across these transactional emails. These types of emails are generated automatically after a customer purchases in your WooCommerce store.
How to set up emails in WooCommerce?
Many large and small eCommerce retailers are investing huge amounts in optimizing their email service. Because they know that email has a higher reach than any other marketing channels and it is a cost-effective platform.
With WooCommerce you can easily set up and customize your transactional email template, content, subject line and many more. Its user-friendly interface makes it easy for the user to set up and access the email features.
If you want to set up email for your WooCommerce store then
Got to WordPress dashboard
Navigate to WooCommerce
Under WooCommerce, you will find the setting option
Click ion setting (you will be redirected to setting page)
In the top menu bar click on the email
In the email tab, you will find various transactional email options. This section will help you in configuring email related to shipment details, account password reset, completed order, refunded order, and many more.
If you click on any option then you can configure the subject line, email heading, additional content, etc that your users will be getting on behalf of the purchase they made from your store. Read more on
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