The ecommerce industry is continuously expanding with the increase in the number of online shoppers. And you won’t feel surprised if we say that mobile shoppers are continuously increasing and today mobile devices are in a position to outperform desktop traffic and conversion. If you want your e-commerce website to rank better with a goal to get better and effective results then you need to create and offer mobile-friendly website design to your prospects.
There are a number of tips and tricks that can help you to improve ecommerce website conversion. When it comes to listing those tips then creating a responsive ecommerce website design always ranks on the top. The reason why most businesses look to hire an experienced website design company for their ecommerce websites is that they are aware of the fact that an experienced professional keeps different factors while designing a website for better traffic and results.
If you are looking to make your eCommerce website mobile-friendly then we recommend you to stick to the end of this article as we are going to highlight some of the important points on how you can make your ecommerce design mobile-friendly. Not only that but we will also be offering you a detailed idea about how it can benefit your online business.
An overview of mobile-friendly ecommerce website
Like we have mentioned earlier, smartphone adoption is continuously increasing. Earlier ecommerce websites used to focus on making designs only for desktop devices. But the increase in the number of mobile shoppers is encouraging online store owners to make their designs responsive for different devices. Because smartphone companies have started to produce different devices having different screen sizes.
If your online store is failing to load properly and present the product effectively on mobile devices then it will not only drive user awareness but create a bad resolution about your ecommerce website and business. The negative impression you create at the beginning will last for a long time that will make it difficult for your business to bring them back.
Today there are a number of surveys that can offer you detailed ideas about how mobile devices are taking over desktops. The ease offered by mobile devices and other small devices is encouraging users to shift to smartphones and other small-screen devices. That is the reason why most of the businesses looking to sell products online are hiring experienced website design companies for their business to help them create a highly responsive and conversion-centric website design.
Most online businesses see responsiveness as the ranking factor. Yes, it’s true that creating a responsive website design helps in getting a better ranking on the search engine result page. But traffic you get is just the beginning of the sales funnel of your ecommerce website design. To convert site visitors into paying customers you need to look at the different elements that are getting displayed on the small screen.
The element in your ecommerce website design decides the presentation of the product and the user experience of your website. The more effectively users are able to access the element of your website design on a small screen the higher chances will be to convert them into paying customers. There are high chances that users landing on your website might take a multi-screen approach by first visiting your website on a mobile device and making the purchase on a desktop.
If that is the case then your ecommerce website should impress mobile sites visitors and encourage them to explore more about your website and become paying customers. That is the reason why it’s said having a mobile-friendly website design has become essential to drive traffic and conversion. If you are looking to create one then make sure to stick till the end of this article.
We also recommend you to check our blog on 36 Best Award-Winning Website Designs To Consider in 2021 that highlights award-winning website designs of different years.
What is Responsive Web Design?
Before we move ahead with highlighting some of the important tips that can help you to make your eCommerce website responsive, let’s first understand what responsive web design is. A responsive web design ensures that the web pages and every small element inside them are properly displayed with the right dimension across different devices and screens. By making the design responsive site owners ensure that users are able to get the best user experience regardless of the device the website is getting viewed.
A responsive design automatically detects the screen size and shifts the size of the layout depending on the resolution of the screen size. An online shopper interacts with the ecommerce website using different devices and a responsive design ensures that they are able to easily access the online store regardless of the device they are using. Today poor mobile navigation, scrolling, and inaccessible elements become the primary reason behind higher bounce rates and lower conversion rates.
By making your website design responsive you help your business and prospects to get the best results from the website you are creating and offering. A responsive design not only enhances an ecommerce website but also helps in improving your marketing efforts as satisfied customers are likely to recommend your website to others.
To have such a kind of eCommerce website design that matches user expectations and helps in converting site visitors into paying customers it’s always recommended to consult with an experienced website design company for your website and business.
Why do businesses need mobile responsive ecommerce website design?
Today almost every business is aware of the fact that in recent years mobile and tablet users have grown rapidly. A report by Statista states that in the year 2016 there were a total of 3668 million smartphone users. And the number increased to or we can say doubled to 6378 million in the year 2021. By 2026 the number is expected to go beyond 7516 million. While these are some of the smartphones use statistics that can offer you detailed ideas about why you need to make your ecommerce website for mobile devices.
If we talk about sales and conversion then nearly 79% of the users have made purchases on their smartphones and the share of mobile commerce is expected to rise to 72.9% by 2021. These statistics will offer you detailed ideas about the importance of m-commerce and why you need to make your ecommerce website mobile-friendly. Not to mention but the expansion of the e-commerce industry has forced some of the popular brick and mortar stores to shift their business online.
But with the increase in the number of online shoppers, it has become essential for websites and businesses to create a highly responsive ecommerce website for their business. The earlier responsive design used to be the features but now it has become key to drive more traffic and conversion from mobile and other handheld devices. A mobile-friendly ecommerce website ensures to offer a standardized online shopping experience regardless of the screen size it is getting accessed.
Many users today complain about poor shopping experiences due to inaccessible buttons, images, and pages on mobile devices. While there are a number of reasons that can cause these types of issues on mobile devices, by making your design mobile-friendly you ensure that your shoppers don’t come across any kind of problem on mobile devices. Having a mobile-friendly ecommerce website can offer you benefits in a number of ways, let’s take a look at some of them:
1. Increase in the number of mobile users
As we have mentioned earlier one of the primary reasons behind making your ecommerce website responsive is the increase in the number of mobile users. The rising numbers have forced many ecommerce websites to make their online store mobile-friendly with a goal to drive more traffic and conversion on the website.
A report by Statista states that nearly 51.12% of the website traffic is generated from mobile devices and is expected to grow in the coming future. The number mentioned can offer you a detailed idea about why you need to make your ecommerce website mobile-friendly. If you are failing to make your ecommerce website mobile friendly then your prospects searching for the product might land on your competitor’s website and become their paying customers.
Building a responsive and professional-looking website has become the key to drive more traffic and conversion to the website. That is the reason why businesses should look to hire an experienced website design company for the business. So if you wonder why you need to make your ecommerce website mobile friendly then remember the number of mobile users is continuously increasing.
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