Google has recently announced an upcoming search engine ranking factor that includes “Core Web Vitals”. Today every user seeks for websites that offer satisfying page experience. Whether you are having a standard or an e-commerce website your web page should fulfill Google page experience criteria like loading speed, mobile-friendliness, and more.
In the coming days, site owners are going to see three major user experience metrics (LCP, FDI, CLS) to directly impact search engine ranking. That means these core web vitals combine with the current user experience metric to offer a more reliable and satisfying page experience to the user.
The user experience metrics are designed to quantify the web page speed, responsiveness, interactivity, and visual stability. Their new ranking signals will be combined with mobile-friendliness, security, and fewer pop-ups to evaluate overall page experience and decide the ranking of a particular web page.
Don’t worry these changes are not going to get published sooner. But the main reason behind rolling out an early algorithm update indicator is to help the site owner prepare for the update. According to Google, the forthcoming web page ranking signal will be called a page experience ranking signal.
In this article, we will be drawing your attention to what is core web vitals and its three major user experience matrics. We will also give you a brief idea about the page experience ranking signals. So let’s dive in and see what you can expect from the upcoming algorithm update.
What are Core Web vitals?
In simple words, Core Web Vitals are related to the speed, visual stability, and responsiveness of a web page. It acts as the subset of web vitals that are already used and measured by various site owners. Core web vitals are basically metric used to quantify and improve the page experience for the user.
Earlier it was difficult for Google to discern the metric that tells how users interact with web pages. Different web vitals were used but it was difficult to recognize the exact measure. Until google started using core web vital metrics (LCP, FID, CLS) to perceive the first impression of a user while accessing a web page. These Core Web Vitals offer a holistic picture of how users interact with a web page.
So let’s dive in a see what is LCP, FID, and CLS and why you should consider it while optimizing your web page.
What is LCP?
Larget Contentful paint (LCP) is the metric that answers google how fast does the elements (text/image/video/GIFs) of your web page load and visible to users. Earlier there were few metrics like First Contentful Paint, First Meaningful Paint, SpeedIndex that were used to capture the loading speed of the initial paid but every matric had some limitations and complexation.
Compared to other loading experience metric LCP (Larget Contentful paint) is much more effective in offering quantified results. Google considers 2.5-second and fewer LCP measurements to be faster and 4.0 second and more to be slower (as shown in the picture). Google tools like Chrome user experience report, PageSpeed Insight and Search console can give you a clear picture of your web page LCP.
If we talk about how to improve your load speed? Then there are various components and elements through which you can reduce the LCP. Your server response time, javascript, CSS, and client-side rendering can help you to improve your load speed undoubtedly.
What is FID?
First Input Delay (FID) one of the important metrics that tell the time takes by a web page to become interactive. It determines the web page responsiveness and how fast a web page can paint pixels and respond to the user’s request (click on a button, link and more). Read more on
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