Facing difficulties in deciphering your Google analytics data and reporting it to your clients? If yes, then don’t worry Google Data Studio has got you covered.
Many marketers around face difficulties in accessing, understanding, and visualizing google analytics data. Because of that most of them fail to report back to their clients with authentic and reliable data. Well, data is something every client-aspect from successful marketing as well as website design companies.
Today having data is not as difficult as it used to be in the early days. Thanks to the various analytical tools available. But understanding, analyzing, and visualizing those data makes it easy for an organization to get an insight into their client’s business.
If your marketing and website design company offers the client with all the valuable analytical reports and data embedded into excel spreadsheets then we have a piece of good news for your organization.
Like other tools, Google is offering a valuable tool called Google Data Studio that is part of the Google Analytics 360 suite. There are other paid tools available but their price makes it difficult for small and medium-sized businesses to buy and access those tools. Google Data Studio is a free tool that can be accessed by all types of businesses.
In this article, you will be able to determine What Google Data Studio is and how you can use it to offer the best data overview. First, we will help you with the basics of Google Data Studio (as it is hard to understand). Next in the final step, we will give detailed information on how to access advanced options.
If you are looking to know the upcoming google algorithm update then check our blog on Google Upcoming Algorithm Update: Core Web Vitals To Improve Page Experience
What is Google Data Studio?
Google Data Studio is one of the most effective and efficient reporting tools that allow you to convert your client’s analytics data into easy to understand and informational reports through data visualization. You can easily customize, access, and share the report through google data studio to your clients as well as to your in-house team. In simple words Google data studio allows you to convert your analytical and search console data into reports that can be easily accessed and deciphered by any human.
How To access Google Data Studio?
1. Login to Google Data Studio
First and Foremost step involves creating an account with Google Data Studio to access the dashboard. It is always recommended to use a similar account that you are using to access Google Analytics or Search Console or Google Ads.
Once you successfully create the account you will land on the Google data studio dashboard where you can find Create option on the right side and different templates.
2. Google Data Studio Dashboard Features
The dashboard appearance is very much similar to google docs and spreadsheets. After accessing the Dashboard you will find Create Option in the right top corner. Once you click on that then you will get three options to select Reports, Data Source, Explorer.
i. Report
In this section, you can create as well as access all the reports. Not only that but you can filter and select the type of report (All, owned by me, Shared With me)
ii. Data Source
Data source allows you to check all the connections between the data studio and the original data source. Google Data Studio supports 500+ data source few of them are listed below:
· Google Ads
· Search Console
· Google Analytics
· Youtube Analytics
· Extract Data
· Display and Video 360
· Big Query
· Campaign Manager
· Google Sheet
· Search Ads 360
Whether you are using Google analytics or search console it is always recommended to connect it worth Google data studio to avoid offering ambiguous reports. Connect each view and property individually. If you have google analytics views for the different domains you need to connect them individually that means you need to create a different data source for each view.
iii. Explorer
From the term, you can easily figure out it’s functioning. Explorer allows you to experiment with your chart without making changes to the actual report. For example, if your report contains data about the conversion rate for the particular web page and you wish to add the data about clicks on that particular page.
You don’t have to access the report section to experiment with the data. Instead, you can transfer it to your lab (Explorer). You can add the data and check its effectiveness. If you think that changes made can add more value to the report then you can save and transfer back to report or delete the data.
iv. Report Gallery
It allows you to access different templates and examples offered by Google Data Studio.
v. Connect To Data
In this section, you can add or connect data sources like google ads, analytics, search console, and more. Google analytics and search console are the basic free tools that every website uses.
So the question is how to connect data sources with Google Data Studio?
Once you select the Google Analytics or Google search console you will find an Authorise button. Click on the authorize button to grant permission. Next after authorizing, you have to select the account, property, and view (As shown in the figure).
After selecting all those fields click on the Connect button in the top left corner. Beside connect, you will find an option called “Field editing in reports” you can leave it On. But if you are sharing the data with the client and colleague where you don’t want to grant full access then you can turn it off. Read more on
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