Understanding Facebook advertising cost can be a bit tricky but not difficult. Let’s understand the basics of Facebook advertising with an example, if you are planning to buy decorative items for the upcoming Christmas and have a budget of $100 then you will probably gonna make the purchase within your budget but how many items you are getting for $100 is another story.
The same goes with Facebook advertising cost, the advertisement cost will never cost you more than your budget. If you are planning to run Facebook ads with a budget of $20 then the ad will never cost you more than $20 but it depends on how long you are able to run the ad within your budget.
Putting it in simple words Facebook advertising cost is not limited to one factor. There are multiple factors taken into consideration while deciding the cost of the campaign like the industry you are working in, the location you are trying to target, and the objective. These factors play a major role in deciding how long you will be able to run the ad within the assigned budget.
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