Emails are considered to be one of the oldest but most effective ways of marketing. It plays an important role in today’s corporate world. That’s why email marketing is always included in almost every marketing strategy.
You may find a lot of reports stating that email marketing is on its last breath. But that is not the case still, there are marketing agencies and marketer who finds email marketing to be more effective and converting than any other form of online marketing.
If you are looking to gain in-depth knowledge of email marketing then check our latest article on What Is Email Marketing? And How It Can Benefit Your Business?
In today’s marketing world most of the email marketer knows about email open rate and they aim to achieve maximum email open rate percentage. But due to some tiny reasons, they fail to achieve their goal.
Therefore In this article, we will be discussing what is email open rate and how you can optimize your email to get higher email open rate.
What is Email Open Rate?
Email open-rate helps in analyzing the percentage of emails opened by your existing and new subscribers. Breaking it even simpler, an email open rate tells you about how many people viewed or opened the email you sent. Email open rate may differ depending on emails Subject matter and email subject relevance. If you are sending emails to irrelevant people then they will not show any interest in opening your email. And sometimes people mark irrelevant emails as spam. So, optimize your email and email list to get a higher open rate.
Email open rate plays an important role in giving you the results of your email marketing campaign. Every email campaign aims to achieve a higher email open rate but sometimes marketers fail to achieve maximum open rate. Due to:
Inactive email subscribers,
The unappealing subject line,
failed delivery,
sending emails to the disinterested recipients,
poor timing, etc.
So, now the question is how to increase email open rate????
To boost your email open rate SFWP Experts have come up with strategies that can help you in achieving a higher email open rate.
1. Update and Clean your mailing list
If you are into bulk email processing then it is always recommended to update and clean your email from inactive users. You might have heard of the advice that it’s good to send emails to your subscribers to stay in touch with them. But if your subscriber is not active then what is the use of sending an enticing email to an inactive user.
Everyone is aware of the fact that new email id creation doesn’t cost a penny and people change their email id. So, your email list can contain users who may have changed their email id and people who may not be interested in your product. You can filter your list from the data and get rid of the inactive user. Basically, an inactive user can be someone who didn’t respond to your email from the past 8 or 9 months. Read more on
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