A healthy email list with active subscribers is one of the most important criteria for the successful email marketing campaign. That’s why small and large scale businesses concentrate on growing their email list. Increasing the number of qualified emails in an email list is a difficult job only when you don’t pay attention to your prospects needs. If your content is fulfilling your prospects’ needs then it automatically becomes easy for a company to get their prospect’s personal details.
Many organizations and businesses stop focusing on retaining new user’s email id after getting a bunch of emails in their email list. If you are among one of them, then let us inform you that every year an email list naturally degrades by 25%. That’s the reason why you should concentrate on growing your email list every year. Therefore in this article, we are going to discuss what is an email list and 20 tips that can help you in growing your email list.
What is an Email List?
It is one of the important parts of email marketing camping that is created by collecting the user’s email id through the lead-generating campaign. An email list helps an organization in flaunting its content, offers, brand name, etc to email users. An email list may start decaying once users start to opt-out by unsubscribing. Whereas an email list may start growing once you start providing different types of lead magnets to users.
So, to grow an email list businesses use different tips and tricks to get their prospects details. And we are going to highlight some of the tips that can help you in growing your email list.
Tips to grow an email list
1. Convert some of your important content into gated content Gated contents are one of the most important and useful online content that can’t be accessed until the user enters his personal details like name and email address. And it is an effective and appropriate way of growing an email list. Most of the websites share their analytical reports and infographic in exchange they look for user details.
2. Create an online quiz and post it on your website to get the user details. An online quiz is a type of lead magnet that helps you in getting the email address of users. There are various tools like Interact, Qzzr that can help you in creating an online quiz for your website.
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