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Writer's pictureLeisl Novák

Email Marketing Series: 10 Different Types Of Emails Every Business Should Send



Email Marketing has always been the most effective marketing channel for creating product awareness and sales. Most of the business send email to their subscribers because they know for every $1 spent on a campaign they are likely to generate $40. That’s why business creates various types of lead Magnets to generate a healthy and effect email list.



If you are planning to create an attractive lead magnet then Check our blog on What Is A Lead Magnet? 13 Useful Examples Of Lead Magnet



But after generating a healthy email list you should be aware of what type of email you are going to send to your subscribers. Because creating an email list through opt-in forms and the lead magnet is a difficult process that requires a lot of time and effort. And after creating an email list you can’t send the same type of monotonous emails to your subscribers. That’s why it is essential to know about different types of email in email marketing.



Are you aware of different types of email formats you should send to your subscribers?



If not, then it is very important to know different types of email formats to keep you subscribes engaging. Therefore in this article, we are going to discuss different types of email formats that businesses should be sending to their email subscribers.



Why is it important to send different types of emails in Business Communication?


Every business i.e from small scale to large scale business seek for a successful email marketing campaign. Because a successful email marketing campaign can literally boost your revenue and get you more authentic subscribers. But most of the time they fail to get the desired open rate and click-through rate. Making their email marketing campaign unsuccessful.



One of the main reasons behind the failure of an email campaign is sending the same content and email template repeatedly to their subscribers. Nowadays users are very smart enough to remember and differentiate between the unique and repeated content. And another mistake carried out by businesses is that instead of sending a mix of both value mail and selling mail. They try to send either one of them constantly to boost their sales and gain more visitors on their blog.



If you constantly try to send a selling mail and value mail then there are chances that your subscribers may get frustrated from your email and they may either mark it as spam or unsubscribe from your mailing list. That’s why it is very much important to send different types of emails to subscribers. And some reports tell sending different types of email can help you in getting a high open and click-through rates. Your subscriber may also start anticipating your email.



What are the different types of email?


If your business is planning to create and run an email marketing campaign then it is important to know about the different types of email that you can send to your subscribers. Read more on



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