Email Marketing
A Jeep parts and accessories online retailer based out in North America was finding a way for how to do brand awareness, further in the automotive marketplace, increase the website conversions, improve the search engine rankings, and boost sales through the website.
Still being available so many marketing channels to companies these days, why email marketing is a popular choice? Just because it works effectively. Research from McKinsey states that email marketing has an ROI of $43 for each of the spent dollars. And these numbers are 40 times higher if compared to that of social media. To get your projects of website design or the field you trade-in, email marketing is one of the most effective ways to spark a conversation with your prospective customers.
Not to forget here, your email marketing campaign should be amazing to achieve that ROI but if your webpage design is not up to the quality then you might lose those customers to competitors with high-quality website design.
Go on reading if you want to learn the ways to improve your email marketing for reaching out to more customers and convert them -
Segmentation Tool
The key to be succeeding, in your email marketing campaign is reaching out to the right audience. For that, what you can do? Break down your email list into various segments that would be based on the demographic structure of your audience. Through it, you can make sure the right offer makes it to the right customer.
To let you know, segmentation is an effective email marketing tool and the research from MailChimp has shown that mail campaigns that are segmented have almost a 15% higher open rate than those are not segmented.
Here are the few ways that you can try out to improve your Email Marketing:
Input Strong Subject Line
Research from Convince & Convert shows that 33 % of email recipients open their emails based on what is given in the subject line alone. Writing a strong subject line by investing a lot of time means it will pay off with the higher open rates.
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