Nowadays Contact form and opt-in have become least attractive and people generally don’t show any interest in filling out the form until your form is solving their problem. That’s why businesses use lead magnets to get their prospect’s details. If you own a business and looking to boost your business sales then consider getting an enticing lead magnet.
But the question is how we can create an enticing lead magnet?
The lead magnet always provides value for free. And it uses digital formats like PDF, MP3 audio filo or videos that can be created without putting in any money.
To create an effective and enticing lead magnet you need to follow a few steps like:
1. Specify your Buyers persona
There are companies that are complaining that lead magnet is not as effective as expected. Even SFWP Experts have got a client who used to say that lead magnets are not helping them in gaining their prospects info.
After doing a lot of research, our Inbound Marketing experts have figured out the mistake made by businesses. One of the biggest mistakes carried out by marketers is that they try to target all kinds of demographics for their lead magnet. It is not good for a business that has a specific product to sell.
Your business should focus on creating lead magnets that can attract a specific set of audiences depending on your product. Even if your business has multiple products to sell then you can create a separate lead magnet.
For example, Your company has an eBook on 10 ways to boost your e-commerce platform. And you are sending an email to an SEO expert, asking them to download it by providing his details. What do you think your recipient will download your ebook?
Obviously no because your ebook is not helpful to him. If your company was advertising an ebook on SEO Hacks or SEO tips. Then he/she could have shown interest in downloading your ebook.
It is hard to get the in-depth knowledge of your buyer persona. So, don’t think about which of a buyer persona is good to start. Instead, you can Identify your buyer’s demographic details, behaviors, buying pattern and start creating a lead magnet for all of your potential buyers. Read more on http://bit.ly/2u9AWPL
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