Looking for the best eCommerce platform for your online store? If yes, then you have landed on the right destination where we help you in identifying the best eCommerce platform for building a highly responsive and conversion-centric eCommerce website.
With the world shifting to e-commerce every business wants to increase its brand awareness and sales by creating an e-commerce website. That’s where eCommerce platforms come into the picture. Ecommerce platforms are the software that allows the user to easily manage their online store functioning.
If you are looking to identify the buyer persona for your eCommerce website How To Identify The Right Buyer Persona For An Ecommerce Store In 2020?
Today with the wide range of options available, most of the new beginners get confused in selecting the right e-commerce platform that meets their requirements. So the question is what’s the best eCommerce platform for an online store?
In this article, we have given in-depth details about the best eCommerce platform that you can select for building an eCommerce website. We have also determined different eCommerce platform features and How to identify the best eCommerce platform for your business?
Using the features of different eCommerce platforms you can easily differentiate and identify the best eCommerce platform suitable for your business. But before moving ahead we would like to draw your attention to something that will take you one step closer to identifying the best eCommerce platform for your online store. Look at the below pie chart that indicated eCommerce platform usage distribution.
Today 27% of the website use woocommerce as their eCommerce platform and 21% of the eCommerce websites are powered by Shopify. That makes Woocomerce and Shopify the most used eCommerce platform. But there are other eCommerce platforms that offer attractive features to build a fully responsive and highly lucrative eCommerce website.
So, let’s go ahead and identify the best eCommerce platform for your online store.
Table of Content:
· How to identify the best eCommerce platform for your business?
· 10 Best Ecommerce platforms to use in 2020
· Woocommerce
· Magento
· Shopify
· BigCommerce
· Squarespace
· OpenCart
· PrestaShop
· Volusion
· 3DCart
· WIX
If you want to know the best CMS (Content management system) platform in 2020 then check our blog on 7 Best CMS Platforms In 2020 To Optimize Your Website Performance and Functioning
How to identify the best eCommerce platform for your business?
Before giving you in-depth detail about eCommerce platforms, we would like to draw your attention to some points that you should consider while selecting an eCommerce platform for your online store. Considering the below tips will make your selection process more effective and simple:
Pricing & Plan offered by eCommerce platform
Firstly, we would recommend you to compare the pricing and plan offered by the different e-commerce platforms. Every eCommerce platform has either an annual or monthly plan and there are eCommerce plugins like woocommerce that offer free service so you should differentiate between them. Don’t forget to consider the processing fee before selling an eCommerce platform for your website.
Plugin & Extension Integration
If you are planning to run an eCommerce website then it is important for you to know that you have to integrate plugins and extensions to optimize your website functioning. Before deciding the e-commerce platforms for your online store identify plugins and extensions needed for your website. Make sure that you can easily integrate those plugins without facing any difficulties. In short, your eCommerce platform should support those plugins and extensions. Generally, an eCommerce website requires plugins and extensions for managing their accounting, email marketing campaign, shipping, product, and orders.
SEO friendliness
Every website on the internet today wants their web page to get ranked on the top in SERP. if you are operating an e-commerce website then it is essential for you to get your website ranked on the top in the Search engine result page (SERP). A SEO friendly eCommerce platform can surely help your website to get the desired organic traffic. So before selecting any e-commerce platform for your website make sure to check its SEO friendliness.
Mobile-friendliness
Today more than 60% of the world population operate eCommerce websites on their mobile. Not only searches but most of the online shoppers make their purchase from on mobile devices. So, make sure that your eCommerce platform is mobile friendly.
Order Management System (OMS)
Order Management System (OMS) is an important aspect of an eCommerce website. Before selecting an e-commerce platform for your website we recommend you check and verify the effectiveness of OMS. Because you don’t want your e-commerce website to be left behind in the competitive e-commerce industry. An order management system feature includes order processing, tracking, email notification, and more. In the demo or trial, you can verify the effectiveness or you can go through reviews of different eCommerce platforms.
Product Management System (PMS)
Another important aspect of a successful e-commerce website is PMS (product management system). That allows the admin to upload the product details and manage the listing. But with the increase in the number of e-commerce websites you need to have a platform that offers Advanced eCommerce product management. Your eCommerce platform should provide bulk product upload through CSV, allow you to create different categories, upload high-quality images, advanced product listing, and more.
Security
If you are operating an e-commerce website then it is important for you to maintain a high level of security. Because today every online shopper is concerned about security as they don’t want their information to get disclosed mainly their credit and debit card information. Today almost every e-commerce platform offers high-level security features but still makes sure to check whether the platform supports https and SSL certificate or not.
10 Best Ecommerce platforms to use in 2020
1. WooCommerce
One of the most widely used and most familiar eCommerce platforms that is continuing to attract small and large scale businesses because of its SEO-friendly and user-friendly interface. Earlier we have mentioned Woocomerce powers more than 27% of the website with more than 80 million downloads.
If you already have a WordPress website then you can easily convert your standard website into an eCommerce website by downloading the woocommerce plugin. WooCommerce is a free plugin that can be easily downloaded and activated in your WordPress dashboard. You just need the domain name and website hosting.
There are a number of plugins and themes available that you can use to optimize your website’s functioning. Its community support and various free guides make it easy for the new beginner to set up a fully functioning woocommerce store without facing any difficulties. Below we have provided some links that will help you to identify the best woocommerce themes, SEO plugins, shipping plugins, and more for your online store.
You can use its user-friendly interface to customize your website’s appearance. Before publishing your website you can easily preview the change to ensure its effectiveness. There are more than 500 free and paid extensions available that can be easily integrated into your woocommerce dashboard.
If you are thinking of starting a new e-commerce website with a limited budget then WooCommrce can be the perfect choice for your business. In the initial stage, we recommend buying only the domain name and hosting and use free themes and plugins to create your online store. Once you see a surge in your website traffic and orders then you can either update those plugins to the premium version or you can buy the third party extension to optimize your eCommerce website functioning.
Key Features:
· Cost-effective
· Customizable
· Mobile-Friendly Design
· Ecommerce tracking
· Conversion tracking
· Free Payment Gateway
· Social media Friendly
· Easy to access Content Management System(CMS)
· Live Chat Option
· Analytical Report
· Lead Capture feature
2. Magento
When we talk about powerful and open-source eCommerce platforms for enterprise-level businesses then Magento’s name pops up in every user’s mind. It is one of the popular eCommerce platforms with all advanced features that allows you to build a highly responsive and fully functioning eCommerce website.
To convert your site visitors into paying customers, you need to have a conversion-centric eCommerce website. Magento can be the perfect choice for your business. There are many large brands like Nike, Procter, Gamble, and Cisco that use and believe Magento to be the best eCommerce platform mainly for the enterprise level. If you have an in-house developer then it’ll become easy for you to handle and manage every aspect of Magento. Read more on
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